I just received a wonderful email from Linda in Atlanta, mom to Glory Dog.
Seth Godin posted a piece today that really struck a chord with me about following up with customers. Not just following up in hot pursuit of another transaction, but following up because you really care.
As you may remember from earlier this week, I was having some issues with the tech support at SquareSpace.
Last year I stumbled across a fantastic book entitled "Call to Action: Secret Formulas to Improve Online Results" by Bryan and Jeffrey Eisenberg...
Marketing Guru Tom Asacker offers up a list of ways to authentically alleviate (and perhaps even avoid) stress in business.
Like so many other people, I was delighted when I discovered that venture capitalist-entrepreneur-Mac evangelist-author-Bay Area legend Guy Kawasaki had finally started blogging.
Rohit Bhargava offers seven insighful tips for effectively using a blog to market yourself. Even if you think already know and practice these tips, it's a handy list to have. And reference. Frequently.
I've been devouring my new copy of "Pink Spoon Marketing" by my friends Andrea Lee and Tina Forsyth. This is good stuff, people. It will change the way you approach your business, particularly if you offer information products.
Bear with me...another pet-related post here.
Recent experiences have really driven home to me who gets it, and who doesn't, when it comes to dealing with customers. And the results might surprise you.