Lather, Rinse, Repeat
Clients, potential clients, and the occasional random person seem to have one topic in mind when it comes to their respective sites: search engine optimization. Often I feel like the tour guide on the Jungle Cruise ride at Disneyland, repeating the same basic information over and over with diminishing enthusiasm each time I am asked.
Most nod their heads with some level of understanding, while inevitably someone else asks me why they shouldn't just buy links or indulge in some other element of Black Hat SEO.
Lucky for me, and even luckier for anyone who asks me, John Jantsch of Duct Tape Marketing has boiled it down into three easy-to-understand steps:
Three things that...won’t change much as the Internet continues to evolve.
- Discover the actual words and phrases that prospects use to find a business like yours and build them into your key page elements - (title tag, H1 tags, anchor text, urls) use tools from Google, Yahoo and services like WordTracker.
- Create lots of freshly updated, relevant, education based content around these phrases - blogs, articles, and press updates are great for this.
- Find ways to get high quality, relevant and organic links back to your site - directories, associations, partners, online networking and social network profiles are great places to start.
While it's no different than the info I've been passing on, it's certainly more succinct. Now if I can just get that tattooed somewhere, or maybe printed on my holiday cards...
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