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Calls to Action and Barking Cats

June 21, 2006

Last year I stumbled across a fantastic book entitled Call to Action: Secret Formulas to Improve Online Results by Bryan and Jeffrey Eisenberg. Chock full of practical advice about making the most of your web marketing, online sales, and conversion, the underlying theme of much of this was how to methodically deconstruct your visitors' pathways through your site. Figure out how people go through your site, focus on the why, and make changes accordingly.

I carefully absorbed the book; it had so much information I had to slow down my regular reading pace to a mere fraction of its normal speed, so I could take in everything. I recommended it to a number of people as well.

Yesterday, in another one of those moments when I should have been working but was instead reading blogs (research, I tell you!), I noticed that the Eisenbergs had published a new book, Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing. After amusing myself with the momentary daydream of waiting for Ramona to do ANYTHING, I decided to add the book to my wish list and wait until I had a the product total to score free shipping.

Well, my cheapness paid off it was worth waiting a day...I got the following email this morning:

Dear Colleague,

Please keep your eyes peeled, the next Amazon box landing on your doorstep is a gift from us.

Thank you so much for your interest in our 2005 book, "Call To Action". The book exceeded our wildest expectations, due in no small part to the support of individuals just like you. It landed on the New York Times, Wall Street Journal and USA Today bestseller lists.

You may have already heard about our newly released book, "Waiting For Your Cat to Bark?". To show our deep appreciation for your support, we delightfully sent you a gift copy. No strings at all. Your book should arrive within the next two weeks.

Happy Reading,

Bryan & Jeffrey Eisenberg
Future Now, Inc.

Bryan and Jeffrey, you rock! I can't wait to have it in my hands.

A review will certainly be forthcoming when I've read it, but if it's anything like Call to Action, it might be slow going as I absorb the Eisenberg wisdom.

filed under: Handy Dandy, How to Do Business
On Wednesday, June 21, 2006, Craig Danuloff wrote:

I was lucky enough to get a preview copy of the book, and have not only written an overall review, but am going through it chapter-by-chapter at blogs.commerce360.com with comments and reviews. Comments are welcomed.

Here is the main review: http://blogs.commerce360.com/archives/persuasion/waiting_for_your_cat_to_bark_r.html

On Wednesday, June 21, 2006, Jeffrey Eisenberg wrote:

It was readers like you that helped to make "Call To Action" (a self-published book unavailable in bookstores) a New York Times, USA Today and Wall Street Journal bestseller. We are simply expressing our gratitude to those wonderful people, like you, who ordered the book early on and helped make it such a huge success. Bryan and I hope you enjoy "Waiting For Your Cat To Bark?" even more than "Call To Action".

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