• Blogs are an established technology, having been around for years and used by everyone from the biggest companies in the world to mom-and-pop shops.
• Blogs work with the other technology you have. They’re not trying to replace email, or the rest of your website, they’re just giving your company a new channel to communicate in.
• A blog can be used anywhere that tools like email and IM are: Inside or outside the company, in one location or around the world.
• There’s no set rules about how to have a blog. You can start small, with a lot of control over content and community, and expand over time — don’t jump in with both feet if you’re not ready.

The bottom line is, if you’re trying to convince your boss to start trying blogs, or you have a client that you know would be a perfect candidate for using a blog, don’t start preaching about the scary stuff. Just let them know blogs are safe, and that there’s plenty of examples of the tangible and intangible benefits that businesses can get by embracing them.

Don't hype, don't sell...just make the facts clear and don't scare people. And remember, all the cool kids are doing it.