As you may know, all of the proceeds from The Big Moo are being divided between three awesome charities:

• The Acumen Fund: "We support enterprises that deliver affordable critical goods and services - like health, water and housing - through innovative market-oriented approaches, to the four billion people on earth living on less than $4 a day."
• Juvenile Diabetes Research Foundation International
• Room to Read: "...seeks to intervene early in the lives of children and help provide them with an education and the lifelong gift of literacy"

It's a huge win (and a BIG MOO) for everyone...readers get inspiration from the best business minds out there. And the health and literacy of children all over the world will benefit.

...and I had an exponential increase in my blog traffic yesterday (and lots of residual traffic today)...thanks for making that possible, Seth!

The Big Moo, Seth Godin, be remarkable, Group of 33